Privacy Policy

1. Introduction

11 Plus Course Limited, company number 12633923, registered address 631 Warwick Road, Solihull, B91 1AR, United Kingdom (“we”, “us”, “our”) is committed to protecting personal data and respecting privacy. We are the data controller for the personal data described in this policy.

This Privacy Policy explains how we collect, use, store and protect personal data when you use the 11+ Mastery Bookshop, its checkout and the online reader through which Books are delivered (together, the “Services”).

The Books are written for children preparing for the Eleven Plus and independent school entrance examinations, but every purchase is made by a parent or legal guardian. This policy is therefore written mainly for parents and guardians, while recognising that some data relates to children and needs extra protection.

If you have any questions, contact us at info@11pluscourse.com.

2. Who This Policy Applies To

• Parents and legal guardians who buy Books
• Children who use the Books under parental supervision
• Anyone who visits the bookshop or contacts us

The parent or guardian is the main data subject and decision-maker under this policy.

3. Personal Data We Collect

We collect only the personal data we need to sell and deliver the Books safely.

3.1 Information you give us when you buy

• Your email address, which is also used for access to the reader
• Your first name and surname
• Billing details, collected by our payment provider
• Any messages you send us

We do not see or store your full card details.

3.2 Information about your child

• Your child’s first name and school year, and which exams they are preparing for, if you complete the short form we email after purchase

We do not ask children for contact details or any sensitive personal data.

3.3 Technical and usage information

• IP address
• Device and browser information
• Log files and reader usage, such as when a Book was opened

This helps us deliver the Books, protect them from misuse and improve the Services.

4. Lawful Bases for Processing

Under UK GDPR we rely on the following lawful bases:

• Contract: to sell you Books and give the named child access to them
• Legal obligation: for accounting, tax and regulatory requirements
• Legitimate interests: to run, secure and improve the Services and protect our Books from unauthorised sharing
• Consent: for marketing emails and any non-essential cookies

When processing children’s data we apply additional safeguards and always put the child’s best interests first.

5. How We Use Personal Data

• To process your order and payment
• To send you access details and give the named child access to each Book
• To answer questions and give support
• To prevent sharing and misuse of the Books
• To improve our Books and the Services
• To meet our legal obligations

We do not use children’s data for advertising or profiling.

6. Marketing Communications

We may email parents about:

• your purchase and access
• new Books and courses
• relevant educational offers

Marketing emails are sent only where the law allows, and you can opt out at any time using the unsubscribe link or by contacting us. Children are never sent marketing.

7. Cookies and Similar Technologies

The bookshop uses only the storage needed for it to work, such as remembering your place on the page. Our payment provider and reader provider may set their own cookies when you use their services. We use non-essential cookies, such as analytics, only with your consent.

8. Sharing Personal Data

We do not sell personal data.

We share personal data only with trusted providers where necessary, including:

• our payment provider (Revolut)
• our online reader and hosting providers
• email service providers
• analytics providers, where you have consented
• our professional advisers and authorities where the law requires it

All providers are contractually required to protect personal data and to use it only for the purposes we specify.

9. International Data Transfers

Some providers may process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations, the UK International Data Transfer Agreement, or other contractual protections.

10. How Long We Keep Personal Data

• Order and payment records: for six years after the purchase, to meet accounting and tax requirements
• Access and reader data: for as long as a Book’s access period lasts, and then for a short period to deal with any questions
• Marketing preferences: until you unsubscribe

When data is no longer needed it is securely deleted or anonymised.

11. Data Security

We use appropriate technical and organisational measures to protect personal data, including secure servers, access controls and encryption where appropriate. No online system is completely secure, but we take reasonable steps to protect all data entrusted to us.

12. Children’s Privacy

We take children’s privacy seriously and follow the ICO’s Age Appropriate Design Code (the Children’s Code). Key protections include:

• purchases made and controlled by parents
• collecting only a first name and school year
• no behavioural advertising
• clear, limited use of children’s data

If you believe a child’s data has been used inappropriately, contact us immediately.

13. Your Rights Under UK GDPR

You have the right to:

• access your personal data
• correct inaccurate data
• ask us to delete data
• restrict or object to processing
• ask for data portability
• withdraw consent at any time

To use any of these rights, email info@11pluscourse.com. We will respond within one month.

14. Complaints

If you are unhappy with how we handle personal data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated “Last updated” date.

16. Contact Us

Email: info@11pluscourse.com
Post: 11 Plus Course Limited, 631 Warwick Road, Solihull, B91 1AR, United Kingdom